ELIGIBLE MODELS
2024 or 2025 model year cash off MSRP:
$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR
$500 off R 12, R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR, M 1000 R, M 1000 XR, M 1000 RR (model year 2024 only), R 1250 R (model year 2024 only), R 1250 RS (model year 2024 only), R 1250 RT (model year 2024 only), R 1250 GS Adventure (model year 2024 only), R 1300 GS, 2025 R 1300 GS Adventure, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental
Offer details:
An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).
Purchasers are eligible for one Emergency Services Purchase incentive with vehicle delivery between January 1, 2025 and December 31, 2025. Motorcycle must be purchased and reported under the eligible offer applicant. Proof of eligibility required.
Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, 2025 M 1000 RR and 2025 R 12 S do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to Military/ Veteran Program. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.
The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
2024 or 2025 model year cash off MSRP:
$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR
$500 off R 12, R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR, M 1000 R, M 1000 XR, M 1000 RR (model year 2024 only), R 1250 R (model year 2024 only), R 1250 RS (model year 2024 only), R 1250 RT (model year 2024 only), R 1250 GS Adventure (model year 2024 only), R 1300 GS, 2025 R 1300 GS Adventure, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental
Offer details:
Eligible members of either the U.S. Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard) or the Uniformed Forces as defined in 10 U.S. Code § 101 includes active guard and reserve personnel, the commissioned corps of the National Oceanic and Atmospheric Administration and the commissioned corps of the Public Health Service. Individuals who have been released from active duty or received an honorable or general discharge from active duty or received an honorable or general discharge from active duty in the armed forces are also eligible upon presenting a copy of DD Form 214.
Purchasers are eligible for one Military Purchase incentive with vehicle delivery between January 1, 2025 and December 31, 2025. Motorcycle must be purchased and reported under the eligible Military offer applicant. Proof of eligibility required.
Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, 2025 M 1000 RR and 2025 R 12 S do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to, Emergency Services programs. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees. The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.
BMW Motorrad is once again setting the benchmark for innovation, performance, and rider-focused engineering with a sweeping range of updates across its 2026 BMW Motorrad lineup. From striking design refinements to advanced technology upgrades, these BMW motorcycle model year changes reflect the brand’s ongoing commitment to elevate the riding experience. At Brown Motor Works in Pomona, CA, we are excited to share all the details riders need to know about the upcoming models and what makes 2026 a landmark year for BMW motorcycles.
One of the most noticeable aspects of the BMW motorcycle design refinements for 2026 is the introduction of new color schemes, premium finishes, and updated styling cues. BMW has reimagined select paint options across popular models, giving riders the chance to personalize their motorcycles with bold, contemporary looks. From elegant matte finishes to vivid multi-tone designs, the 2026 lineup reflects BMW’s ability to balance heritage styling with modern flair.
Beyond colors, subtle adjustments to bodywork and trim create a sharper, more aerodynamic profile across several models. These refinements aren’t just aesthetic—they also contribute to improved handling and wind protection, making long-distance touring or spirited weekend rides more enjoyable.
The latest BMW bike technology 2026 delivers features that make every ride smarter and safer. Updated TFT displays offer crisper visuals and more intuitive menus, while enhanced connectivity options allow riders to seamlessly integrate navigation, music, and smartphone functions. Advanced rider assistance systems, including traction control upgrades and refined ABS settings, provide increased confidence on every road surface.
Several models also benefit from updated lighting systems with brighter LED headlamps and adaptive cornering lights, improving visibility during nighttime or low-light riding. BMW’s dedication to integrating state-of-the-art electronics ensures that the 2026 lineup stands at the forefront of motorcycling technology.
BMW’s engineering team has focused on delivering new features in BMW motorcycles 2026 that improve power delivery, responsiveness, and comfort. The legendary R Series receives engine tuning refinements to optimize mid-range torque, while the popular GS Adventure models feature upgraded suspension settings for smoother off-road capability. Riders seeking high-speed thrills will appreciate the aerodynamic improvements and electronic updates found on the S 1000 RR and M performance models, where even the smallest enhancements can translate into faster lap times and sharper handling.
Long-distance riders will notice the improved seat designs and fine-tuned ergonomics that make extended trips more comfortable. From touring bikes to roadsters, BMW has optimized rider triangle positioning, handlebar placement, and seat cushioning to reduce fatigue without compromising control. Whether you’re crossing states on a GS Adventure or carving canyons on a sportbike, the 2026 lineup delivers comfort to match its performance.
The 2026 BMW Motorrad lineup updates showcase a brand that refuses to stand still. With thoughtful design changes, cutting-edge technology, and performance-focused improvements, BMW continues to set the pace for the global motorcycle market.
At Brown Motor Works in Pomona, CA, we invite you to explore these exciting updates firsthand. Our knowledgeable team is ready to help you learn more about upcoming models, schedule test rides, and secure early availability. Whether you’re a seasoned BMW enthusiast or a new rider eager to experience BMW Motorrad innovations, there has never been a better time to discover the future of motorcycling.
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